She shoots, LSU scores
LSU's Angel Reese has her own Barbie, and LSU gets more national exposure.
Angel Reese, the “Bayou Barbie,” is now an actual Barbie. The former LSU basketball star has her own Mattel doll.
Why it matters: Reese is the latest LSU star whose success keeps the university’s brand in the national spotlight. LSU has credited championship-level athletics with driving interest in the school as enrollment climbs to record highs.
The details: Reese’s signature doll costs about $38 and is available through Mattel, Amazon, Walmart and Target. Prices vary by retailer—a $160 Barbie edition of her Reebok Angel Reese 1 drops Aug. 3.
Zoom in: Reese spent years turning “Bayou Barbie” into a brand, pairing pink with unapologetic confidence until an official doll felt almost inevitable.
Mattel named her one of its role models, and the shoe fits. Reese is a three-time All-Star who averaged career highs of 15.4 points and 11.5 rebounds last season.
She’s also become one of the WNBA’s most recognizable stars, moving easily between basketball, fashion and celebrity—and building an audience ready to buy what she sells.
The bottom line: Angel Reese knows how to turn attention into business. The doll should sell. And Baton Rouge gets another reminder that LSU sports generate interest—and money—far beyond the playing field.
