Louisiana’s favorite Halloween candy?
The sweets we enjoy here depends on who's doing the counting
Louisiana residents love Reese’s Peanut Butter Cups, but they have an unusually strong appetite for Tootsie Pops, and bulk sales point to Lemonheads.
By the numbers: Reese’s ranked first in Louisiana and 39 other states based on ounces sold through Instacart in 2025.
- But Tootsie Pops were Louisiana’s most distinctively popular candy. Louisiana shoppers bought them at a rate 141% above their share of Instacart candy sales nationally.
- Maybe people in Louisiana are simply determined to find out how many licks it takes to reach the center of that Tootsie Pop?
Meanwhile: CandyStore.com names Lemonheads Louisiana’s top Halloween candy in its latest rankings. Its projection is based on Halloween-season bulk sales collected from 2008 through 2025. Louisiana is the only state where Lemonheads finished first.
Yes, but: DoorDash’s data produced a more confounding result: Sweet Smiles was Louisiana’s most-ordered candy brand in October 2024.
- Sweet Smiles is Dollar General’s private-label candy line.
- The brand also led in Alabama, Arkansas, Mississippi and Tennessee.
The intrigue: That Southern sweep could reflect Dollar General’s reach and shoppers’ search for value as candy prices rise.
The bottom line: Reese’s appears to win on overall volume, Tootsie Pops reveal Louisiana’s unusual sweet spot, Lemonheads dominate one bulk-sales dataset and Sweet Smiles rules delivery orders.
