The show may go on
Baton Rouge is betting that big concerts can fill a stadium, boost its profile and bring more visitors to town.
Another major concert appears to be headed to Tiger Stadium, along with a companion event at Alex Box Stadium.
Why it matters: Visit Baton Rouge and its partners have used a concert to attract visitors to the parish while giving people across the region more opportunities to see live music.
The details: Two events are in the works for spring 2027: one at Alex Box Stadium on March 4 and another at Tiger Stadium on March 6.
- The events appear in a resolution on Wednesday’s Metro Council agenda requesting rebates of local sales and use taxes collected on tickets, concessions and parking.
- State law allows tax incentives for large events.
- The agenda item does not identify the performers, suggesting local officials are still working on a deal with promoters.
The backstory: Visit Baton Rouge, LSU Athletics, the Baton Rouge Area Foundation and the Greater Baton Rouge Economic Partnership teamed up to launch “Death Valley Live.”
- Zach Bryan sold out Tiger Stadium in March.
- Post Malone later canceled his May concert and tour, saying he was focusing on his music, though industry experts said the tour was not selling enough tickets.
The bottom line: Baton Rouge’s push to attract stadium-sized concerts appears to be continuing. Very few artists can sell enough tickets to fill venues that large.